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What this does
Your Unique Selling Proposition (USP) is the answer to one question: why should someone do business with you instead of any other option, including doing nothing at all? A good one is short, believable, and makes people ask "How do you do that?"
USP Coach is a chat with an AI coach built on the Dan Kennedy method. It asks about your business one question at a time, pushes back on vague answers, and drafts USPs with you until one clicks.
Getting started
- Sign up with your first name and email.
- Press Email me a code, then type the 6-digit code from your inbox. You only do this once per device. It keeps your saved conversations private to you.
- Answer the coach's opening questions in your own words. Rough answers are fine; the coach will dig.
- Keep going until the coach offers drafts. Tell it what feels off and it will sharpen them.
Handy buttons
- Draft my USP: the coach's best draft so far, plus the one thing that would make it stronger.
- 3 angles: three drafts from different directions, with the coach's pick.
- Shorter: tightens the current best draft.
- Challenge it: runs your draft through the USP tests and tells you honestly where it is weak.
- Copy (under each reply) and Download this topic (saves the whole conversation as a text file).
Your topics
Each conversation is saved as a topic in the list on the left (tap the menu icon on a phone). Start a New topic for a different business, product, or market. Rename or delete a topic with the small icons next to it.
Sign in on another device with the same email and your topics are all there.
Your privacy
Your messages are sent to Anthropic's Claude AI to write the coach's replies, and your conversations are stored on our server so you can come back to them. We do not sell them or use them for anything else. Delete a topic and it is gone for good.
Common questions
Does this cost anything?
No. USP Coach is free. There is a daily limit of 100 messages per person, which resets each day. Your work is always saved.
I didn't get the code.
Check your spam or promotions folder. You can ask for a new code after a minute. Codes work for 15 minutes.
Can the coach just write my USP for me?
It drafts plenty, but the best USPs come from facts only you know: your customers, your results, your difference. The more specific your answers, the better the drafts.
Should I have more than one USP?
If you sell to very different markets, yes: one USP per market. Start a separate topic for each.